Bono Urges You to Wear His Political Distemper

March 15, 2005

Human rights advocate and adult contemporary rocker Bono encourages you to take his social and political views to the next level; he wants you exercise social “awearness” by putting on a pair of his jeans. Along with co-designer and wife Ali Hewson, Bono has introduced the new clothing line, Edun, or “nude” spelled backwards.

Each pair of jeans will be inscribed with, “We carry the story of the people who make our clothes around with us.”

The concept of wearing one’s heart on one’s sleeve has officially evolved into wearing one’s ethics on one’s ass.

Bono Launches Clothing Line – AP


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